The paper angel in my daughter’s hand read, “Girl, age 6. Wants: Undershirts.” The angel in my son’s hand read, “Boy, age 7. Likes: Dinosaurs.” My lectures about faraway starving children had previously fallen on deaf ears, but on that December day, my kids, then age 5 and 8, eagerly dashed around the store to find just the right gifts. “I think she’ll like these! They have princesses on them!” “Can I get him a sweatshirt, too? I don’t want him to be cold!”
Of course, it wasn’t my fabulous parenting that finally got them thinking. It was what behavioral scientists call the “identifiable victim effect” — the human tendency to respond more empathetically to the plight of a single individual, rather than a large group.