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COLUMBUS, Ohio (AP) — Ohio State University has won its fight to trademark the word “The.”
The U.S. Patent and Trademark Office approved the university’s request Tuesday. The school says it allows Ohio State to control use of “The” on branded products associated with and sold through athletics and collegiate channels, such as T-shirts, baseball caps and hats.
“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” said Ben Johnson, the university’s senior director of media and public relations. He noted the university’s licensing and trademark program generates over $12.5 million a year in revenue, which helps fund student scholarships and university programs.
Ohio State started pursuing a trademark in August 2019 after fashion retailer Marc Jacobs had filed an application for the word a few months earlier. The company and the university reached a deal in August 2021 that allows both parties to use the branding.
The patent office rejected Ohio State’s initial application, finding the trademark appeared to be used for “merely decorative manner” and as an “ornamental feature” that didn’t appear to function as a trademark that would differentiate the items from others.
I don't know. Promoting secularism would probably tempt me, very much so, to stay.Quote from the Dowager Countess of Grantham (Lady Violet)
just heard on you know what.....
"My reason for traveling is to make myself eager to come
home. A month among the French should manage it."
Fecking hell! We have some nasty problems and someone wants to patent a determiner? This country is truly lost.Ohio State gets approval to trademark 'The' for merchandise | AP News
It's not just any old Ohio State University, it's The Ohio State University.
Coffee is gross.So i guess you never had a real coffee, preferring that stuff they call Americano over this side of the pond. I.e. start with a good strong coffee and then dilute the hell put of it with water and more water
Might as well bring back ash and thorn while we're at it.We should trademark every letter of the alphabet. S(tm)o(tm), t(tm)i(tm)m(tm)e(tm) and so forth.
I'd license the use of the letter at a fair rate, say 1c/letter and use the proceeds to by the US.
Might as well bring back ash and thorn while we're at it.
Oh, I forgot dogs have short attention spans and not the longest memories. This is ash, æ, and this is thorn, Þ.Oak Ash and Thorn - I really like them
beat me to it...