I think so as well.
At the same time, I think the thread is instructive:
- an invocation before a sports event is framed as 'mandatory' prayer despite the likelihood that prayer was not mandate, while
- a billboard that says "You KNOW it's a Myth" is framed as no more than a caring effort on the part of the atheists to let fellow atheists know that they're not alone, despite that the fact that the "You" does not differentiate and the overwhelming majority of those who saw the billboard might easily interpret it as a crude taunt.
A taunt?
It is an advertisement, simple as that. People will pay attention to it or not, however they feel inclined to.
Are you saying that a simple statement that we want to reach other atheists is perceived as a taunt?