It's part of nature.
DNA is a physical thing, not a magical supernatural thing. It can be picked apart and analyzed. It's a thing. The "information" that people claim that it has is not any more than information that rests in superpositions of quarks, gravitational interactions of millions of stars, or chemical processes that are fundamentally based on physical constraints. It's all part of nature.
The DNA contains chains of genes, and the genes are made up of codons. The codons are made out of sugar, phosphorous, and nucleotides. The combinations of the codons is actually limited, and it only map to 20 different peptides, even though there are more forms of nucleotides, other ways to chain them, and other peptides in the world, only these few are been selected by nature, and the combinations of a series of codons comes to some 20^500 combinations (if I remember correctly). That's quadrillion times the number of letters in all our books and literature in the world. There's no new information, it was always there. It's part of nature.