Wow, so actual
stereotypes are the expectation for marketing? I am genuinely disappointed by that.
In the post that originated the challenge it was put forward to
"name three major "triple-A" published games that are marketed to women or girls". To me, this read as
"Name 3 AAA games that appeal to women", of which I did. More on this in a bit. I'm not about to condone or promote stereotypes, so I'm not going to wrack my brain for a game that uses pastel pallets and focuses on romance and feelings. I feel like that's pandering, and the actual interests of Gamer girls are vast and varied beyond Barbie-esque games. Also being AAA, Candy Crush is out of the running, as are
several really good Indie titles like Life is Strange.
So, on with the list that I provided.
Mass Effect 3
While the whole Mass Effect trilogy allowed players to play as a female Shepard (and have relationships with both men and women indiscriminately), Mass Effect 3 was the first in the series to have
a pre-rendered trailer featuring the female version of Shepard.
The merits of Mass Effect towards female Gamers almost goes without saying. As a female Shepard, players take on the role of a strong, commanding female protagonist, and are able to pursue relationships as they please, be it homosexual, heterosexual, or even bisexual.
Borderlands
This one had some criticism, and I'll be pulling some statements to address.
"A strong female character does not make something marketed towards women, and I have to ask who are these strong women in Borderlands? The teenagerish Lilith and her dating/boyfriend issues?"
On the note of Lilith, in the Borderlands universe Lilith is a human sub-species known as a Siren. There are only ever six within the whole galaxy, and they are
all female. Sirens are renowned in the Borderlands universe as being incredibly strong, powerful, and often independent women. Regarding Lilith's relationship with Roland, I do remind that during the campaign of Borderlands 2,
Roland was the "damsel in distress," and it was up to Lilith and the Vault Hunters to save him. Quite a shift in that dynamic.
On the note of Sirens, Borderlands 2 also stars Maya.
Moxxi who is pretty much made for the male gaze?
Or bisexual and lesbian women. To note, in the game canon Moxxi is a renowned bisexual herself.
The Mecromancer who you had to pay extra for?
Still a character in the game, and yes Gaige was both incredibly intelligent and independent. Other (quite) notable women in the game are Jenny Springs and Athena (a canonical lesbian couple in the game,) Sasha and Fiona, Patricia Tannis, Ellie, and even the vulgar and lovable Tiny Tina.
Rise of the Tomb Raider
Lara Croft has been completely re-branded. No longer a pair of breasts with guns, she is an average-build, grizzled survivor with an intelligence to match her determination. Even in Tomb Raider, when everything that could go wrong did go wrong, Lara rose above, pulled her friends together (even saved her friends, several of whom were men,) and got everyone off the island relatively intact.
In this new series, Lara is independent. No seduction, no sexualization of her as a character; just a strong character giving female gamers a pretty good role model, as well as yet another character to cosplay as. (I've seen several "New Croft" cosplays at three different ComiCons.)
Star Wars Battlefront II
The multiplayer of Battlefront has always included the best of the Star Wars heroes and heroines, allowing female gamers to play as such figures as Leia Organa, Adi Gallia, and Shaak Ti. Battlefront II will span all three eras, expanding the playable characters; Rey [Kenobi] is known to be a playable character, and others may include Padme Amidala, Ahsoka Tano, Asajj Ventris, Commander Phasma, and perhaps more.
In addition to this, Battlefront II has a campaign which follows the story of a female Imperial Special Forcers Stormtrooper.
All in all, times have
completely changed. I'm not doubting that sexism does not exist in the culture, or that there aren't sexist gamers out there. But anymore, marketing is not geared towards one sex or another, as both men and women enjoy a wide range of game types. Marketing these days tend to show off the game, what it's about, and don't seem to rely on appealing to
any gender stereotype to draw in a player base. Some examples:
Borderlands: The Handsome Collection
Rise of the Tomb Raider
The Witcher III: Wild Hunt
Battlefield 1
Star Wars: Battlefront II
Lastly, I
absolutely do not trust the chart that has been linked from Wikipedia, as I have played games like Halo
with women, well past 2004 - where they indicate on the ratio chart that there are no female console gamers. Which is funny, as further down they note studies done in Halo 3's multiplayer, which released in 2007.