This is a very good thread.
If I think of the word racist...and then I compare it with the equivalent word in my language...well...I think Americans use that word much more often than us.
We use it less frequently...and when we do...that word does not have that disastrous connotation that Americans attribute to it.
If a person is called racist...it is not that big of a deal.
I have noticed the lax attitude towards racism in italy. I've seen hotel clerks opening discriminating against black and chinese guests. When mentioned it was a case of - what!!!