How do you feel when people threaten you with Hell?
For me it brings about an enormous sense of superiority
I think it's supposed to scare me
It really doesn't
I believe when you die, four possible things happen. First, you turn and face the light, and get absorbed into God's consciousness, time stops, you no longer experience your own ego, and you are in a perpetual state of everlasting eternal bliss.
Second, you turn half-way around from the tunnel and the light. At which point, you are immediately given omnipotent powers. Omnipotent powers meaning everything you imagine to be real instantly becomes reality. With your new found omnipotent powers, whatever it is that was preventing you from going into the light is exercised by your own imagination. Once you've experienced everything you need to experience a million times over, you become bored and have nothing left to imagine by the limitations of your own ego. At that exact moment, the tunnel and the light appears except this time there's nothing holding you back. You turn to face the light and get absorbed into the mind of God and experience eternal heavenly bliss.
And third, the most common choice, out of fear you turn completely away from the light. At this point, you experience what is described in the Tibetan book of the Dead. You start going down a path and start facing demons of your own creation. The demons you face are whatever it is you fear most. In other words, the demons are worst possible things you can experience. After each experience with each demon you have the opportunity to turn back, face God, and go into the light. But if you still have one iota of fear, you continue down the path of being tortures by demons of your own creation. At the end of the path, and there are no demons left, you have one more chance. And if you still have fear, then you experience reincarnation by being born in a baby somewhere in a hospital in New Jersey. As you grow up in New Jersey, you will have plenty of opportunities to develop new fears and continue working on the ones that were holding you back from experiencing the absolute perfection that is God. The third choice is what people commonly call as Hell.
Or, the 4th possibility, or what atheist claim, your consciousness just stops so you will be completely unaware of your own non-existence. I once heard a comedian say the people who think they are going to heaven cease to exist, and the people who think they are going to cease to exist, end up experiencing heaven.