The term began spreading when the marxists co-opted the BLM movement to suck some juice out of it and attempt to fascinate the population. At first nobody would offer a definition, and individuals were just supposed to figure out that it meant something about awareness of something related to black (people's) needs. It could mean anything from acknowledging racism to politeness to accepting that whites had privilege over blacks. This was very marxist in flavor, but it also was like the word 'Nerd' used to be. You'd ask what it meant, and the speakers would enjoy your ignorance of the term. That also happened here on RF by the way. It was a trollish term to begin with that was then adopted by right trolls.The rise of Woke, cultural marxism, is it a religion?
Today everybody is offering different definitions, but what happened was that the BLM movement was betrayed. Woke came out of that betrayal as an intentionally divisive term. Unfortunately trolls on the right picked it up and made it into their Yankee Doodle song. It indeed became a term for them that encompassed absolutely every progressive item from gay rights to social welfare: whenever it pleased the right trolls to use it. Most people found it confusing for years or irrelevant until around 2014 or so.
In cased nobody noticed I try to avoid this term. Search my posts. Its a useless word that confuses things and divides people, and media loves it. Everybody else is annoyed.
Around that (2014) time DEI began to emerge more obviously in politics and to push for enforced extended and refitted pronouns on a political level, particularly in Canada and the UK. Corporations also began to do so. This did not sit well with many. Comedians and others began to object to forced speech and 'Cancel culture'; and the two terms became synonyms on the right. It was just one of many objections the right had but a talking point nonetheless. People on the right had varied objections, so the term 'Woke' became a bucket that addressed them without getting specific. It became useful to the right media. In particular when a person says 'Woke' its actually non-commital being as it is not specific and requires context. Its the perfection of gaslighting.
Now lets drop it.