LoL... not really. It attempts to manufacturer desires but it doesn't reflect need or want.
You must be kidding not only does it attempt to manufacture desire but it SUCEEDS. There would be zero reason why the huge
Here is a detailed study regarding this (pdf warning) and in retrospect it supports exactly what I stated that advertising reflects popular culture (i.e social and cultural norms)
"By analyzing the methods and benefits of celebrity endorsement, characters, music,
product placement and the use of art in advertising campaigns, the study was able to 165 conclude that popular culture is required to be reflected in advertising in order for a
campaign to be understood, but additionally, there are examples where advertising has
shaped aspects of popular culture, where the consumers have retained pieces of a
campaign" as in not only is it reflective of its respective culture it posses the ability to mold and shape public perception as well."
And again it states
"Based on all elements of study and research of this topic, it can be concluded that in
order for advertising to be successful and understood, it is required to reflect rather
than aim to shape popular culture."
This is concurrent throughout the study and where public consciousness is impacted and changed as a whole is shaped by other forms of popular culture as well such as movies, music, and literature. All these forms have in it exorbitant amounts of sexual pervasiveness and an ideal that seems to be aimed at average Americans.
I mean that actual people in the west do not look like what you see in advertizements.
Again things such as advertisements are a reflection of American public consciousness, ideals, and beliefs.
Even the models don't really look like that, they have been altered using makeup and mostly with computer editing software.
No one is saying that they look like that what I am saying is that there is a emphasis on that people
should look like that. I mean the makeup industry, one created to focus on women and to beautify them to the impossible standards of digital enhancement, is a colossal example.
This is what actual Americans look like.
That makes no sense it's an anecdotal example and isn't accountable for all Americans the word "actual" is meaningless. But just ooking at the picture it looks like somewhere in the MidWest or East Coast and a cold climate as almost everyone is wearing layers. So obviously climate is a factor. I could post a picture of my campus here in Arizona and I guarantee you that there would be a huge number of girls wearing nothing but underwear that is considered acceptable to wear in public.
Yeah well most people in "the west" would agree with you. But that is the imagery that the industry continues to put out despite our protests.
Again that is contrary to what I have read these ads, movies, songs, and books condensing humans down to sexuality exist primarily because there is a market for it.
And men. Objectification isn't a one way street. But claiming that women in the west run around nearly naked all the time because you saw it in a magazine ad is laughable at best.
I never said that it is a one way street but rather that when it comes down to it women are placed on a greater pedestal of sexuality. Things such as bikinis, makeup, pornography, even workplace attire (the fact that women wear skirts whereas there is no equivalent for a man leads me to question why it works one way but not the other).
Some interesting quotes
Heflick and Goldenberg (2009) were the first to demonstrate that perceivers attributed and less competence to a female celebrity and view her as similar to an object when focusing on her appearance as compared to her personality
It has been shown that the media primarily focus on body parts rather than the face when depicting women (i.e., face-ism bias), whereas this bias is usually absent or markedly reduced when men are portrayed in advertisement (e.g., Archer et al., 1983). Recent studies suggest that sexual objectification could cause negative social perception. For example, Loughnan and his colleagues (2011) have shown that people depersonalize men and women when they are portrayed as a body wearing a swimsuit or underwear (i.e., sexually objectified targets) compared to when their face is highlighted (see also Gurung & Chrouser, 2007).
Vaes and his colleagues have demonstrated that sexual objectification leads to animalize female targets (Vaes, Paladino, & Puvia, 2010). When completing a reaction time task requiring the categorization of words (i.e., animal vs. human words) and pictures (i.e., sexualized bodies vs. faces), people matched less quickly pictures to uniquely human characteristics, but only when the targets were objectified and female. These data suggest that people perceive women as closer to animals when their sexualized body is highlighted rather than their face. These authors have also shown that both men and women dehumanize sexually objectified women, but for different reasons. Females dehumanize objectified women because they consider them as a disliked subcategory whereas men do so when a sex-goal is activated (Vaes et al., 2010).
Furthermore, Cikara, Eberhardt and Fiske (2010) have shown that people are more likely to associate sexualized women (e.g., wearing a swimsuit) to first person verbs and non-sexualized (e.g., clothed) women to verbs at the third person. Given that attributing third person verbs is specific for agents (i.e., only agents can decide their actions), these results suggest that sexualization diminishes attribution of agency.
The results showed a clear schism between the images of men and women. When viewing female images, participants were better at recognizing individual parts than they were matching whole-body photographs to the originals. The opposite was true for male images: People were better at recognizing a guy as a whole than they were his individual parts.
People were also better at discerning women's individual body parts than they were at men's individual body parts, further confirming the local processing, or objectification, that was happening.
http://beta.in-mind.org/issue-14/“l...cedents-and-consequences-self-objectification
http://www.huffingtonpost.com/2012/07/25/women-and-objectification_n_1701275.html
To claim that "the west" objectifies women more than a culture where a woman will be beaten for showing her ankle is sadly ironic.
Note let me be perfectly clear because I have already explicitly talked about this earlier in the thread. This thread is a focus of
Western culture. Not MiddleEast, Indian Subcontinent, or Far Eastern culture. I am an American I live in America and I am discussing the culture I grew up in. I see zero reason to bring up things (fallaciously I might add) that are associated with the culture of the Arabian peninsula. No one made this claim, certainly not I, and to be honest the fact that it is repeated so much is borderline discrimination.
I am aware the of the disgusting and misogynistic nature of many of these cultures, often better than most, but it bears zero relevance to the topic on hand.