Not much of a loving God, is he then? Create souls to be sent to hell.
One of course is that God doesn't send anyone to Hell. You send yourself there. God has done everything He possibly can to keep you out of Hell and still leave you as a person with free will and not just a robot. That's the way He made us--after His image, after His likeness, the power to say “yes” or the power to say “no,” the power to reject our own Creator, and of course to take the consequences.
In one sense you can say He doesn't send anybody to Hell, because across the road to Hell he has placed the cross of Christ. There are also the prayers of parents, pastors and Sunday school teachers, and all the other things that God brings into our lives to stop us on our selfish way and to bring us to the Savior. We have to go wandering on past it all and put ourselves in Hell.
Can a God of love send anyone to Hell? You might as well ask some other question to make just as much sense. Does God allow disease in the world? Does God allow jails and prisons for some people? Does God allow the electric chair sometimes? Does God allow sin to break homes and hearts? Does God allow war? All of these things are the consequences of sin entering into the world, and in some cases the direct result of man's rebellion.
You jump off a high building, the law of gravity will take care of you. You might say, “God is love,” all the way down, but you're still going to get splattered when you hit the bottom! You break the law of gravity, and it breaks you! You may love your little child, but if he puts his finger up on that hot burner on the gas stove or the electric stove, he's going to get burned!
Fire burns. Gravity kills. Water drowns. And you can say, "God is love, God is love, God is love," until you're blue in the face. But water will still drown you, fire will burn you, and gravity will kill you, and sin will damn you no matter how much you say about a loving God.
The way of escape
The only way to escape the righteous judgment of God is to trust in the provision He has made. This provision is found in Jesus. "For God so loved the world, that He gave His only begotten Son, that whoever believes in Him should not perish, but have eternal life," (John 3:16). Jesus is the only way to salvation (John 14:6). Jesus is also God in flesh (John 1:1,14; Col. 2:9). Therefore, Jesus' life is of infinite value. This means that His sacrifice is sufficient to cleanse you of your sins. It is capable of satisfying the infinitely righteous standard of God that is required to match His infinite holiness.
Jesus' sacrifice is the only provision acceptable to God the Father. If you want to escape the eternal judgment of God, you must put your trust in Jesus and what He did on the cross and in nothing else. Without Him, there is no hope of escape on the Day of Judgment. How do you do this? You receive Jesus (John 1:12). You trust in Him alone. You can ask Jesus to forgive you of your sins (John 14:14). Trust Him alone.