I don't remember saying that. The choice you mentioned was about the choice of changing beliefs, not "making choices" in general, everyone are doing that all the time. Choice over what belief you want is a simple matter of knowing how, that I can assure you.
I doubt it's so universal as that, though.
Whenever my beliefs have changed, it's never been conscious. It's always been gradual and mostly automatic based on the sorts of things I'm exposed to.