We've all noticed here that some of our friends
place more credence on what the rest of us
might call "woo woo" than they do on they do
on science.
In another thread, the "flash frozen mammoth" thing
is getting an airing. "Coast to Coast" will supply
all the hollow earth, chupacabre, bigfoot, flying
saucer Atlantis, etc that anyone could want.
Care to share your ideas about what draws people
to woo woo, and how they calculate that such
is the cutting edge of real understanding,
however much it is rejected by conservative
stodgy old "mainstream science"?
The short answer is that our brain is cognitively lazy, and will favor Mysticism and Magic, over Rationalism and Reality. Our brain also has the evolutionary instilled tendency towards the phenomena of pareidolia(pattern recognition), and apophenia(perceptual connections with the meaningless). These phenomena exist because we carrying a crap-load(hundreds) of unevolved left over ancestral biases. These ancestral biases(racial, confirmation, negative, positive, cognitive, self-serving, belief, implicit, explicit, etc.) may have given our ancestors a survival, environmental, language, and social advantages, to cope with changes in their early environment. But unfortunately, these biases do not apply in the same way in today's environment. Some can actually be harmful. The growth of our human society has evolved too fast over the last 200 years, for Evolution to keep up. This also includes our cognitive abilities to keep pace with modern society.
For the vast majority of our biases, our ability to critically think and reason is enough to overcome our subconscious narratives. But for supernatural, religious and superstitious beliefs, they seem to be compartmentalized by the brain, to avoid the application of reason and critical thinking. This also tends to open the cognitive "slippery slope" door to a whole host of other irrationally related beliefs. We also can't access any of our subconscious biases for introspection. Trying to educate people to change their biases, is like trying to get fish to notice the water they swim in. These compartmentalized preferences are protected/exempt from even the rules, expectations, and principles that we use to govern our everyday lives.
Another way to look at this, is to see how perception influences the mind. There are two types of perceptions. "Bottom-up, and Top down". The information that the brain receives from its senses is generally the same for all of us(Bottom up). The problem is how that information is interpreted by the brain, and conceptualized through its subconscious filters(Top down). The "woo's" and the "non-woo's" both use the same bottom-up processes when receiving sensory information. That is, when both are looking at an image of a face on Mars, both see the same image. The problem is in the "Top-down" processing by the brain. For the "woos", this same information is also filtered through their belief and expectation biases, and lead many to make overreached conclusions(that it was built by aliens). For the "non-woos" this same information is limited only by the facts, without any associated beliefs or expectations(it only look like a face). This is why when both groups look at the same evidence in supernatural possession stories, one group never reaches beyond the evidence, and the other subconsciously must, to form their conclusions.
This is an example of the effect of just one of our subconscious biases, and how it can effect behavior.