The male brain is more wired front to back; visual center. The female brain is more wired side to side; verbal center. Pretty girls pander to the visual nature of the males. While charming men do this with their voice and wit to pander to the audio centers of women.
Women have more body fat, which is needed for the extras energy supply for potential pregnancy. Men tend to have less. In terms of the surface tension effect of water and oil, the higher female fat content gives the female body have more surface tension and curvature. The male body has less surface tension is less curvaceous. These difference are there to make it easy for the simple brain to find the correct sex for procreation. This seems more confused if you are Liberal and feminized.
Women go that extra effort to become even more visually attractive with make-up, fashion, hair style and color, body language, thereby enhancing their appeal. Men do the same with verbal make up; sweet little lies and exaggerations. Both fall for it.
There are also young and attractive women who need very little artificial enhancement, since 100% natural is good enough. This is more primal and less manufactured appeal, inducing more of an inner self desire and less ego-centric desire. The same for charming young males. The more the desired is ego-centric the more confused it can get due to will and choice, instead of instinctive compulsion.