Well the messenger should be experiencing a higher taste of Love of God and therefore be transcendental to material desire. The message should be based on scripture and not concocted.
One characteristic that was emphasised to me growing up is that a bonafide Master is always pointing us to God, not to himself. A fraud acts in ways that lead to his/her own material benefit.
But it is easy to make mistakes and be taken in by a false guru. There are so many frauds with so many disciples that proves how easy it is to be misled. I think the unfortunate thing is that so many people do not take the time to study their scriptures and instead are swayed by preachers. If we study the scriptures, we can be better prepared to approach and acknowledge a great Master.
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