It wouldn't be uncommon for someone to greet their friends with 'Alright, what are you ***** up to?' - meaning 'folk' in an informal but friendly context.
Playing golf - the 17th hole is a right **** - meaning it is very difficult
'Last night I was ****ed off my face' - meaning I was highly intoxicated
Meaning comes from convention within a given context. Meanings are very easily changed, metaphor for example or irony. All that matters for communication is that words in context are mutually intelligible between sender and receiver of message via a complex process of negotiating meanings.
"'Language does not exist; it is an abstractum. That we cannot enter twice the same river,applies also to language." "Language is no object of use,and no tool,it is no object at all, it is nothing but its use. Language is use of language" " Language came into being as a big city, room on room, window on window,flat on flat, house on house,street on street, quarter on quarter. . ." It is here that his insistence on the context comes in. With Frege and Wittgenstein he maintains that the basic unit of meaning is the sentence and that the word gains its meaning from it" On Fritz Mauthner's Critique of Language - Gershon Weiler