it didn't evolve it was manipulated into being a derogatory term and chosen to be manipulated because of the positive connotations of being work and being aware of discrimination going on around you. SUch awareness is the last thing those doing the manipulating want.
Seems an oversimplistic way to paint it. People have always taken terms and used them ironically to critique a particular stance or perspective.
Other than the big bad boogeyman of "Right Wing Media", it is perfectly possible for reasonable people to agree with the goal of reducing discrimination., but disagree with the policies and ideologies being promoted by some of the more ideological groups.
These are subjective 'solutions' to complex problems, and policies and programmes in such case can make things better or make things worse.
For example, some studies have shown (unsurprisingly) that the more people focus on things like race as a marker of identity, the more they judge people differently based on this marker. So one may legitimately find the current trend towards emphasis of differences to be counterproductive. Maybe they are right, maybe they are wrong, but either perspective is reasonably arguable.
People may find "progressive" segregationist policies of 'safe spaces' where certain races are not allowed to be problematic. Or policies that aim to 'correct' past discrimination by discriminating against a different group in the present. Ditto concepts such as 'microaggressions', 'cultural appropriations' etc.
Then there is also criticism of those who affectedly and performatively aim to show their progressive bona-fides to gain social status. Such behaviour, whether moral, political or religious has always been something mocked by large sections of society.
People need simple labels to apply to complex phenomena in their environment, always have done always will do. Hence the evolution of the term 'woke' used in an ironic, pejorative or satirical manner.
So while you certainly get bigoted demagogues railing against woke, you also get people who simply disagree with a certain stream of ideological approaches to solving a complex problem, and others who find certain public displays of 'virtue' to be pretentious and self-righteous. Unless we say such groups could not possibly exist, and everyone who disagrees with one particular subjective, ideological approach is doing so out of bad faith or because they have been brainwashed by "Right Wing Media", we have to accept that many people just use the term as it is what emerged as the most convenient label to describe a social phenomenon.
Like many such things it is a vague and amorphous concept that means different things to different people, but so are countless uncontroversial labels we use.
To me it seems wilfully obtuse to insist “woke just means being aware of discrimination” and therefore anyone who uses the term dismissively must be pro-discrimination (or ignorant or something else along those lines), when that is quite obviously not how many people use the term. It's just another form of the manipulation of language for cheap point scoring.