I'm not entirely sure. I found the book by accident. I was just walking up and down the aisles of a bookstore, the book cover caught my attention. I thought to myself, I know a great many smokers in my life, and quitting never seemed easy, so what could he have to say? And how easy could it be if it takes about 200 pages to say it?
I had some time to kill, so I read the book. I ran out of time, hadn't finished the book yet, so I bought it, took it home, finished it.
It made an impact on me. I don't know how, I don't know why, it just did. So I figured I'd see if it was worth the $15. So I started talking to my uncle about it. He was very skeptical at first, thought the success rate claims were just to ensure book sales, and having tried so many times, so many ways to quit smoking, he was sure it wasn't easy. So I gave him my copy of the book, asked him to read the whole thing with an open mind and to follow the instructions.
It was thanksgiving when I gave him the book. In December, he told me that Carr was patting himself on the back in the first few chapters just to promote the book, but the stuff about addiction made a lot of sense to him, and he'd finish reading it soon.
Next time I heard from him was in January. He told me he put the book on hold for a bit, but one day his smoker's cough bothered him enough to get him serious about reading through to the end of the book, and that from the moment he put the book down, he knew he was done smoking forever. He couldn't believe he had gone on smoking for as long as he has, and every time he'd mention cigarettes he'd refer to them as poison. A man who nobody ever thought would stop smoking. He's been a happy non-smoker without any cravings or urges since January of 2010.
Something about the whole situation struck a chord with me, and so I bought another copy of the book, downloaded the audio book, searched out youtube videos of Allen Carr talking about his method. I have had opportunities to recommend the book, for example to a couple in the waiting room at a doctor's office arguing about one of them not being able to stop smoking and the other one had gone through a bypass surgery because of smoking and he very desperately craved a cigarette. I started talking about the book, mentioned my uncle's story, talked about how the method works... and I could see that they weren't bored or fed up with me, but they were listening attentively and wanted to hear more. I know I made an impact because the woman went ahead and wrote the title and author down so she could get herself a copy of the book.
Recently, for no apparent reason, I've been thinking a lot about it, and I've wanted to talk about it and recommend it and see it work for other people, but I refuse to approach smokers who don't explicitly mention that they're trying to quit because smokers smoking is none of my business. But if someone starts talking to me about their numerous failed quit attempts, or that they've just started thinking about trying to quit, I'll mention Easyway because I believe it's the right thing to do.
So I started a thread here, figuring smokers who want to go on smoking won't bother, people who are generally curious will ask questions, and smokers who are trying to quit will also come by and ask questions. That way, I can talk about something I'm strangely driven to talk about to people who can decide whether they want to read anything I say or not.
I don't know if that sufficiently answers your question... but there ya go.