Satan wanted worship. He offered Jesus "all the kingdoms of the world and their glory" for a single act of worship. Jesus refused, saying "It is Jehovah your God you must worship, and it is to him alone you must render sacred service". (Matthew 4:8-10)
Many men want to be worshipped, having the same arrogant pride as Satan. Thus, the false gods worshipped, whether men or idols, are reflections of the one who sponsors them, Satan. Satan is called in the Bible the 'god of this system of things" (2 Corinthians 4:4) That is why false gods want worship, whether demons or men, arrogant pride.
In contrast to false gods, Jehovah deserves to be worshipped. True worship involves serving. One of the Hebrew words conveying the idea of worship (‛a·vadh′) basically means serve. (Ge 14:4; 15:13; 29:15) Serving or worshiping Jehovah requires obedience to all of his commands, doing his will as a person exclusively devoted to him. (Ex 19:5; De 30:15-20; Jos 24:14, 15) This is only right, since Jehovah created us and gave us life. (Revelation 4:11) Prayer is a part of true worship, reverent approach to the Creator. "God is Love" and wants us to love him in return. He is spoken of as humble in the Bible. King David prayed to him: You will give me your shield of salvation, and it is your humility that makes me great. (2 Samuel 22:36)
However, for the peace and order of the universe, Jehovah knows his intelligent creatures need to accept his Sovereignty, recognize his authority, and submit to his will. All this is a part of true worship. So the true God's motivation to be worshipped is love. Without a relationship with God, man can never fulfill his purpose in living.