Men often do care about their appearance with suits, nice shirts, nice shoes, a neat haircut, etc. When a guy goes on a date with a woman, he generally dresses well if he wants the date to go well. So men often do dress well for other men and for women, and often simply because they enjoy looking good with a nice body and neat clothes.
On the beach or at the boardwalk or public pools, men walk around in just swimming trunks with their full torso exposed. Women are often in bikinis, also showing a lot of skin. Yet people often just view the guys as doing it for comfort and the women doing it to show off their bodies. A lot of this depends on what sort of lens your own bias is adding to the situation.
For example, if you have a statue like the thinker, which is a muscular naked man sitting there thinking, most people don't view it as particularly sexual. But if it was a naked woman in that pose, there'd probably be more controversy of where it can be publicly placed, arguing that it's sexual, even if it's the same exact scene.
Some women like to dress up with dresses, heels, make-up, etc. It's not always or even usually to consciously attract a guy- it's often just that like men, women enjoy looking good to men and to other women, and just enjoy looking good in general. Personally I don't hardly ever wear any make-up, rarely wear dresses, and my hair is my natural color. Only occasionally do I wear heels. My parents always used to nag me about my messy hair. But I do care how I look- I have some suits, nice shirts, jeans, shoes, tops, etc. I don't do it consciously to attract anyone; I do it because I want to enjoy how I look, like guys do too. I like to do it with a casual style, though.
Society currently puts more pressure on women and our appearance but throughout history there have been men in powdered wigs, men in heeled boots, men in fancy attire, etc. In many cultures men were considered the more beautiful sex.
Beauty is a nice thing. Let's just enjoy it wherever it's found.
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