Ok so, if a parent has rules, does that make their love conditional?
If you reject your parents rules, and they don't save you from your bad decision, does that mean they only love you conditionally?
Yes. They have criteria (or rules) to which their children abide by. However, god does not have unconditional love because, unlike human parents (ideally), he does turn away from the non-believer (or evil one or rejecter whichever words used). Unconditional love isn't passive. It's like a parent telling their child I love you but if you don't love me I'll kick you out the house. Thankfully not all parents do this despite their child's feelings, but those that do not have unconditional love for their children.
Conditions like
(Gods unconditional love-GUL)
1. Being a chosen people (GUL loves all people chosen or not)
2. Rejecters vs followers (GUL doesn't divide people it loves)
3. Killing sinners-turning them to ashes to dooming them to eternal separation from god (GUL invites all people not just brothers and sisters, prophets, believers, and chosen ones)
If people knew god's love was unconditional and they "come as they are" (and mean it) they'd probably not reject the idea of and/or the god they know. Once you put rules/conditions/commandments/traditions on people and put a high bar to which they follow you'd loose some followers because god doesn't accept them for who they are. In my opinion and observation, it's all lip service.